David Heath
Saturday, 23 May 2009 16:50
Commenting on her experience of demographics at the Chadstone store (where she was previously based), store manager Simone observed that "around 50% of purchasers are new Mac owners." She also stressed that the intention of the store was for "building relationships so they [the customers] come back and buy the technology."
A major focus of the store is free (or very cheap) access to learning. Regular free seminars are held in-store (bookings via the website, also for $129/year customers can access 1-on-1 training on topics of their choosing for an entire year; there is a limit of 1 session per week for this service.
As a very long-time user of Microsoft platforms, this writer can see very clearly the attraction of the Mac with the entire supporting infrastructure provided by stores such as this.
I wish them success.
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