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Mobile operators get fixed price spectrum renewal in $3b Government windfall

The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.

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Apple Store Doncaster - Kids eat for free

Opinion and Analysis

In this area, a low table was set up for children to enjoy a number of computers at their own level – suitable child-friendly software was installed for them to experiment with.

Further to this, the Doncaster Apple Store (and I assume others) are offering a "Field Trip."  This is the opportunity for school-sponsored groups of up to 12 students, along with their teacher to come into the store and, working with the in-store trainers and specialists, make use of the facilities to craft any project of their choosing.  This might be as simple as word-processing tasks or as complex as video post-production.

Commenting on her experience of demographics at the Chadstone store (where she was previously based), store manager Simone observed that "around 50% of purchasers are new Mac owners."  She also stressed that the intention of the store was for "building relationships so they [the customers] come back and buy the technology."

A major focus of the store is free (or very cheap) access to learning.  Regular free seminars are held in-store (bookings via the website, also for $129/year customers can access 1-on-1 training on topics of their choosing for an entire year; there is a limit of 1 session per week for this service.

As a very long-time user of Microsoft platforms, this writer can see very clearly the attraction of the Mac with the entire supporting infrastructure provided by stores such as this.

I wish them success.

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