after-lunch session included presentations from five speakers, including
Jennifer Lewis from Stomp, a digital media project of the Singapore
newspaper The Straits Times. Stomp
has made the unusual promise to upload every image that is sent in from users –
leading Lewis to remark on the levels of ‘loser-generated’ content. She says Stomp
is proving to be an effective way of mobilising citizen content in Singapore,
while helping to boost the newspaper’s brand within the youth demographic.Francisco
Cordero from Bebo presented on the rise of his company’s social media networking
platform and the opportunties for the distribution of entertainment content, while Martin Hoffman from recently-listed company Loop Mobile talked
about the Moko mobile social networking platform. Loop’s
Moko platform takes advantage of the higher penetration of mobile phones over
PCs, and is breaking through the limitations of mobile devices. He says that
while many companies are focused on rich media, it is important not to forget
what has worked – namely, SMS.
Martha Ladly also spoke about her life in design, music and digital media,
including her 10 years spent working with Peter Gabriel at Real World in the UK. She is now
working on developing ‘scaffolding’ to assist people with memory loss, using
digital devices, but also detailed many of the interesting and intriguing
developments in mobile media.
And finally Tom Kennedy from belong discussed some of the uncertainties and conundrums that are still apparent in the development of new media forms.
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