Home opinion-and-analysis ShawThing Aussies like a bit on the side

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Aussies apparently are embracing a new entrepreneurial spirit and setting up online ‘hobby’ businesses to help pay the bills. The problem is there are not enough hours in the day.

Australian provider of do it yourself online store and ecommerce facilities Bigcommerce analysed 1800 Australian on-lines stores and found an unusually large amount of 'work' activity being logged outside normal shopping hours.

The findings show an increasing number of Australian’s have a day job and work at their own venture after hours – nearly half of the activity occurring between 5pm and 9am and then a peak again during lunch break when online store owners check out the morning sales.

“At 1am more than a third of retailers were still working with the more hardy ones still active until 5am when the activity picks up” said co-founder Eddie Machaalani.Eddie has noticed an increase in the number of ‘hobby’ stores as well – run by mothers on maternity leave or those without full time employment.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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