Home opinion-and-analysis ShawThing Microsoft and Google agree to “approved” YouTube viewer

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Microsoft and Google have ended the very public clash over the YouTube app for Windows Phone 8.

Posturing is all about ego and letting off steam. Google's CEO Larry Page postured very publicly at its IO conference about Microsoft. He may sincerely regret that when FRAND implications become more widely understood – competitors will have to play 'nicer' from here on in especially where it may preclude a level playing field.

Google announced on Friday that it will work with Microsoft to deliver a YouTube app that complies with its policies.It is a win-win for both parties - but screw the public who lose out on the 'superior' advertisement free app that started this particular battle.

 

Google recently demand that Microsoft remove its YouTube app because it did not serve its advertisements, supported downloads, and played videos that creators specifically requested not be streamed to mobile devices. Microsoft countered that it had no problem showing ads or complying but were unable to because Google refused to provide access to the necessary API.

The statement jointly issued by Google and Microsoft reads:

"Microsoft and YouTube are working together to update the new YouTube for Windows Phone app to enable compliance with YouTube's API terms of service, including enabling ads, in the coming weeks. Microsoft will replace the existing YouTube app in Windows Phone Store with the previous version during this time."

FREE NETWORKING SERVICES CASE STUDY

As one of the world’s largest social networking services, Facebook handles a lot of user information, and requires input from an astounding range of stakeholders 24 hours a day, 7 days a week — from both inside and outside the business.

Discover how Facebook was helped to connect remote employees, vendors, consultants, and partners to applications and web services quickly and reliably - without risking sensitive data.

GET CASE STUDY!

GET THE IT BUDGET YOU WANT

Explore your Network Treasure Trove to get the IT Budget you want

With Australian businesses projected to spend over $78.7 Billion why does it feel like you can never get the budget you need?.

In most cases your budget will get approved because the proposals are not only technically correct, but also provide good, credible evidence on how the spend aligns with key business objectives.

Did you know that your Network Monitoring tool can help you build a comprehensive business case without an MBA?

HERE ARE 8 TIPS TO GET THE IT BUDGET YOU WANT.

CLICK HERE!

Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities