Home opinion-and-analysis ShawThing Google peeved at Windows Phone ‘ad free” YouTube app – and much more

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Google makes money from internet advertising – squillions and is peeved (if we can be any politer) at Microsoft’s new YouTube app for Windows Phone that blocks advertisements.

Google’s YouTube has demanded that the app be removed by 22 May but we suspect that this may all end up in a war of words first.

It also stated that the app was circumventing its rights as it allowed users to download content and play back videos on mobile devices even if such actions are marked as restricted by content creators.

Microsoft has responded that it would be happy to include advertising but it can’t display something it does not have access to - Google’s advertising engine application programming interface (API) and will gladly fix any issues. It had to develop the app without any input from Google or YouTube. Rumour has it that YouTube refused to devote any resources to supporting Windows Phone.

At Google I/O conference on Wednesday, CEO Larry Page said certain players in the industry are restricting innovation. More pointedly, Page told an audience member that "We struggle with people like Microsoft."

Earlier Microsoft took aim at Google's Android OS with an ad campaign ‘Scroogled’ where Microsoft claimed Google could not be trusted and users personal information is shared with developers each time an app is downloaded.

So if you use Windows Phone it may pay to get in quick for this clean YouTube feed. Windows Phone users are stating that it is the best YouTube experience of any mobile OS.

Opinion

This ‘barney’ is more political than we are led to believe - there is something way more nefarious here. In essence it is yet another ‘shot over the bow’ in a war to break Google’s internet advertising stranglehold and in the interests of free competition that may be a good thing. Google clearly would not wish to see its advertising model placed under the intense scrutiny of any court in any land.

I trust Google (to make money) about as much as I trust Microsoft (to have given up its world domination aspirations). If Google were serious they just needed to provide a Windows Phone app.

WEBINAR 26/27th May

Thinking of deploying Business Intelligence (BI)? So are your competitors.

And the most important, fundamental, tool for delivering your BI information to your users? Dashboards.

THIS IS ONE NOT TO MISS SO REGISTER NOW

DON'T MISS OUT - REGISTER NOW!

FREE WHITEPAPER - RISKS OF MOVING DATABASES TO VMWARE

VMware changed the rules about the server resources required to keep a database responding

It's now more difficult for DBAs to see interaction between the database and server resources

This whitepaper highlights the key differences between performance management between physical and virtual servers, and maps out the five most common trouble spots when moving production databases to VMware

1. Innacurate metrics
2. Dynamic resource allocation
3. No control over Host Resources
4. Limited DBA visibility
5. Mutual ignorance

Don't move your database to VMware before learning about these potential risks, download this FREE Whitepaper now!

DOWNLOAD!

Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities