Blockbuster backs Blu-ray - HD DVD on the ropes?

Adam Turner
Monday, 18 June 2007 10:50

Opinion and Analysis

In another blow to HD DVD, the giant Blockbuster video rental chain has thrown its weight behind Blu-ray in the fight to see which format is the high definition successor to the humble DVD.

After renting Blu-ray and HD DVD titles in 250 stores since late last year, Blockbuster has decide to stock only Blu-ray in its other 1250 US stores. Customers were choosing Blu-ray titles more than 70 percent of the time, reports Associated Press via the Pittsburgh Tribune-Review.

The release of Sony's Blu-ray-enabled PlayStation 3 games console was also a factor in the decision, said Blockbuster senior vice president of merchandising Matthew Smith. Smith's comments comes after Microsoft conceded that the Xbox 360 games console may eventually support Blu-ray.

While Blockbuster is following market trends, its backing of Blu-ray as the format winner is possible a self-fulfilling prophesy - with other retailers likely to follow Blockbuster's lead. Blu-ray also has some heavy-hitting backers in Australia, with entertainment retail chain JB Hi-Fi declaring it will only stock Blu-ray.

It's true that Blu-ray players are more expensive than their HD DVD counterparts, but at this point I don't think price is a factor. Early adopters aren't too concerned about price tags. In 12 months time when prices fall and the tag becomes important, it will probably already be too late for HD DVD.    

Things are staring to look grim for HD DVD, but the format war could drag on due to the release of dual format Blu-ray/HD DVD players from the likes of Samsung and LG. While this is might seem to be a good thing, it's just going to delay mass adoption of one format and thus stop hardware and movie prices falling. Blu-ray v HD DVD is a battle to the death, and the sooner one dies the better off consumers will be.