The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
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Mike Bantick
Wednesday, 21 February 2007 06:39
As a recent Australia report from the Interactive Entertainment Association of Australia (IEAA) showed, the average age of a “gamer” had risen from 24 to 28 in the past two years. At that age many people have established themselves in a community, possibly even with families, good jobs, relationships and associated pressures and responsibilities.
Sony knows this, as the proliferation of more casual, accessible and lifestyle orientated games came out towards the end of the PS2’s life cycle. The obvious aim here was to appeal to a household where the gaming console was also part of the day to day entertainment needs of the whole household, along with the perceived target teenage boy demographic.
Obviously the teenager is a lucrative demographic in the games world still, but Sony are aiming higher, both in an effort to distinguish them somewhat from Microsoft and Nintendo, but also as a typical Sony approach to a console launch.
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