Home opinion-and-analysis Radioactive-IT Who are the big players at PAXAus?

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Normally at a show/convention/festival such as PAXAus the big video game companies bring a couple of semi-trailer’s worth of gear.  Well the semi-trailers are here, but they are not laden with the brand names most in the mainstream would expect.


Sony, Microsoft, Electronic Arts, Activision-Blizzard, these are amongst the big names typical at a gaming orientated show such as the one currently underway in Melbourne Australia.

PAXAus is a show casing all types of geek pop-culture and the crowds are lapping it up.  There are swarms of people attending panels and sessions whilst the various booths are also seeing lines of eagre fans.

Ubisoft is here showcasing titles such as Just Dance 4, Rayman Legends and The Mighty Quest for Epic loot amongst others.  Nintendo is also here with a number of yet-to-be-released titles such as the DS game Zelda: A Link Between Worlds.  The Nintendo booth is doing great business.

However dominating the floor landscape are the two big guns of the gaming world right now.

No, it’s not Call of Duty, World of Warcraft or StarCraft, it’s League of Legends and World of Tanks.

Riot Game’s League of Legends set up is as impressive and epic as the game has become online.  The crowds milling around the gigantic stage set up are lapping up the hype, the cosplay, the give-aways and the competitive on-stage LoL battles.

It is truly epic, when the crowd roars the whole festival feels the effects.

Similarly Wargaming.net’s popular World Of Tanks not only includes a stage the scale of Riots, but also adds a real tank on the back of a military truck as part of the display.  

Millions of people play WoT, the literature tells us 45 million, but Wargaming insiders told iTWire last night that the game has now ticked over 65 million registered players world-wide.  Compare that to the peak of World of Warcraft at around 12 million.

PAX is a different type of show; it is not about the media, nor the publishers or big game companies per se.  It is instead aimed at providing gamers a chance to congregate and explore new offerings in their chosen hobbies.  

It’s not about Electronic Arts, Sony or Activision, it’s about the games and the culture, and right now at the top of the heap as far as electronic gaming goes, its League of Legends and World of Tanks.

FREE CLOUD BACKUPS MANAGEMENT WEBINAR

Are your technicians spending too much time just managing your clients cloud backups?

Backups are an important part of any IT business but they should not consume more than their fair share of time and money.

Discover how to reduce the amount of time & money spent managing your Cloud Backups during this Free Webinar.

REGISTER FOR FREE WEBINAR!

FREE NETWORKING SERVICES CASE STUDY

As one of the world’s largest social networking services, Facebook handles a lot of user information, and requires input from an astounding range of stakeholders 24 hours a day, 7 days a week — from both inside and outside the business.

Discover how Facebook was helped to connect remote employees, vendors, consultants, and partners to applications and web services quickly and reliably - without risking sensitive data.

GET CASE STUDY!

GET THE IT BUDGET YOU WANT

Explore your Network Treasure Trove to get the IT Budget you want

With Australian businesses projected to spend over $78.7 Billion why does it feel like you can never get the budget you need?.

In most cases your budget will get approved because the proposals are not only technically correct, but also provide good, credible evidence on how the spend aligns with key business objectives.

Did you know that your Network Monitoring tool can help you build a comprehensive business case without an MBA?

HERE ARE 8 TIPS TO GET THE IT BUDGET YOU WANT.

CLICK HERE!

Mike Bantick

joomla visitor

Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

Connect

 

 

 

 

Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities