In a space seemingly occupied and covered by the big social app players such as Facebook and Twitter, the Roamz app is finding a niche. With 140,000 downloads it is certainly a significant player in the field.
The CEO of Roamz, Jonathan Barouch seems to fit the profile for the demographic target, a constant traveller or urbanite looking for new experiences. The advertising for Roamz reinforces the stereotypical user looking to use his or her smartphone to direct them to what is happin’ nearby.
“I think we are really at the tip of the ice berg,” says Barouch “I don’t think you have seen anything yet. I think, when you are talking sensors, location awareness, connecting to friends and family and some of the augmented reality applications, we have seen nothing. The technology that people are playing with and think is really cool, is pretty rudimentary, I mean it’s stuff you could have achieved with a computer often, I think where it gets really exciting is that you have got, particularly with the iPhone, processing power, background location, you’re going to have social baked in with Twitter and Facebook, light sensors, noise sensors, camera, you can connect through the internet to potentially monitoring devices on clothes or shoes, there is so much still to do”
“there is a lot of collective experiences in the local area, people are tweeting, taking Instagram photos, adding to Google Plus, maybe in Bourke street there is a band playing, and the typical person won’t find out about that, That data exists, but the more and more social networks there are, the more difficult it becomes to find that data, and we are trying to solve that problem.”
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