Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The Interactive Entertainment Association of Australia (IEAA), the video-games publishing association has changed its name slightly to become the Interactive Games & Entertainment Association (iGEA). According to the association, the revamped group believes the electronic entertainment goal posts have moved.
Rebranded today is the Interactive Entertainment Association of Australia (IEAA), dropping the reference to Australia and adding more of a games focus in becoming the Interactive Games & Entertainment Association.
According to the relaunched association, the name and constitution change will enable better representation of the evolving interactive entertainment industry. The Interactive Games & Entertainment Association (iGEA) will be more targeted in its focus to build a stronger relationship with its members, the business community and government.
Video games are now played in 88 per cent of Australian homes and the industry has recorded momentous growth in recent years reaching sales bordering on $2 billion.
According to Ron Curry, CEO of the iGEA, the size of the interactive entertainment industry has grown and the offerings of its members had also changed; both factors mean the industry must now cater for a much broader audience than before.
"The industry has evolved dramatically and video games are a form of entertainment now enjoyed by an extremely broad range of Australians. The new focus of the iGEA will further take into account the fact that interactive entertainment is now accessed by consumers through a much wider range of entertainment devices and that the devices themselves offer greater entertainment options. Our focus is to ensure that our organisation remains relevant as we continue to see further convergence and divergence across all forms of entertainment."
"As an industry body, we need to keep abreast of how interactive entertainment impacts social, statutory and regulatory changes and more importantly, how we respond to these changes. We also have a responsibility to our members to constantly review our performance and make the necessary adjustments to ensure maximum value and relevance. We believe that the iGEA will now better reflect the industry as it continues to develop."
The revamped website for iGEA can be explored here .
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
