Foxtel goes online with Warner Bros in tow

Mike Bantick
Wednesday, 22 April 2009 07:11

Opinion and Analysis

 
Foxtel have also teamed up with Warner Bros Home Entertainment Group Australia to make their content available via Video on Demand through the Box Office Pay Per View service.

Warner Bros are simultaneously making content such as The Curious Case of Benjamin Button available via iTunes and Telstra’s Bigpond VoD services.  Brad Pitt will be available from June 3rd – the same day as the film’s release on DVD and Blu-Ray.

“This is a significant step in the development and growth of our industry in Australia, providing an important new opportunity to increase the audience for our content. Working with our partners, FOXTEL, iTunes, Bigpond and various rental chains, this strategy means we are giving the consumer more options to experience their favourite content when, how and where they want to." said Roger Clarke – Managing Director of Warner Bros. Home Entertainment Group Australia.

Brian Walsh, FOXTEL’s Director of Television said, “This is a great win for FOXTEL subscribers and a major step forward for our Box Office Pay Per View service. More than ever, this decision reinforces the value of having FOXTEL in the home.”

"There are more than 5.1 million Australian consumers with broadband connections and a huge appetite for great content.  Every day, more and more consumers are acquiring the habit of purchasing their movies digitally.  By offering Video on Demand at the same time as the Blu-ray and DVD release, Warner Bros. is responding to the need for greater convenience and choice that reflects today’s changing lifestyles."

"Additionally, by providing reliable, high quality, digital product to consumers in this way, we are offering a legitimate alternative to piracy." added Clarke.