Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
With South entering the conversation, as well as audience queries the conversation shifted to discussions about how games companies interact with TV and Film to cross pollinate IP’s in a collaborative process. The general consensus was that at this point in time, those that count in thrashing out of the deals on the Film/TV side just don’t understand the game development process, or indeed what interactive entertainment could do for their own IP’s.
Tunure joking said “a generation needs to die off [in the film/tv industry]” for the two industries to fully understand each other. In response South don’s a Gears of War cap, to ensure he is not part of the generation that needs to “die off”.
Australian characterisation of content is constantly put under pressure during these dealings. South expanded on this stating that there is always some level of pressure requiring the removal of anything but U.S accented voice acting from any production.
Media World’s animation series Dogstar seems ripe for a ‘between series’ game development at some level. South recognised this and approached Tantalus Media to develop such. Crago in turn approached publishers for the funding of the project, and disappointing was told that no animation to video game project gets touched until the show was in its second series in North America.
There is hope however, Tunure led the conversation to the example of Machinima where talented individuals create episodic video content with game engines, such as This Spartan Life, the comedic talk show made using the Halo game engine. Tunure pointed out that the Machinima creators once hunted by game companies are now being employed to create or continue hype for their products.
After length and engaging conversation, it was clear that both interactive entertainment and the film/TV industries need each other. There was clear examples of misunderstandings between the groups and yet great hope that way is clear for a cross pollination of effort, a greater understanding of what is achievable, both at the technical and publishing level that could see the gaming industry to continue to flourish and the TV/Film industry to pull itself out of the perceived doldrums.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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