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No. 1 Story

Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Are you Good or Evil?

Opinion and Analysis



Further findings of the Fable 2 study were;

  • Does money breed badness? Nearly double the number of respondents earning over AU$40,000 think they are predominantly bad in comparison to those who make less than AU$40,000 (9% vs. 4%)

  • More than double the number of Australians aged over 50 believe that a person is inherently good or bad – the Fable 2 study shows that the older you get, the greater this belief is (18% amongst those aged over 50 years, 11% of those aged 35 to 49 years and 8% of those aged 16-34 years)

  • Over two in three Australians (69%) believe your decisions determine your life’s path with only one in five of the opinion that their future is in the hands of fate

  • It’s all in the stars according to one in three of Australia’s unemployed – almost double the number of those unemployed believes in fate in comparison to those employed (30% unemployed vs. 17% employed)

  • It seems the nature vs. nurture debate has been decided with 77% of the nation believing that a person’s upbringing and experiences determine whether they become good or bad. Parents in NSW are under the most pressure with four in five residents of the state believing a child’s upbringing will shape its future behaviour as an adult. 

“The results of the Fable 2 Study are closely aligned with the Fable 2 role playing format, which allows you to live a life of your own design. We can see from the Fable 2 Study results that Australians are taking charge and making choices that not only affect their life’s path but also the strength of their character, much like the characters in the Fable 2 game,” said Andrew Jenkins.

Fable 2 for the Xbox 360 hits Australian and New Zealand store shelves today.