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No. 1 Story

Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Tech that kills!

Opinion and Analysis



Okay – of the three hundred or so cars I was able to get a clean look into as they went past me during the observation period, I found that approximately 4 percent were utilising their phones. 

Of these, some I observed actually making calls whilst driving, and the split was about fifty fifty between texters versus chatters.

That’s 1 in every 20 automobiles at peak times on these roads doing something other than fully concentrating on the task at hand.

Add to this, the occasional make-up applier, sandwich gorger (BMW), sound system fiddler, handbag delver and it is clear that the level of driving ability is not soaring of late.

I have ridden past cars equipped with in dash DVD players showing movies to the driver as they traverse traffic.  And only this week I was squeezed out of the bike lane by a wayward (BMW) as the driver punched  “cyclist = 10 points” into her GPS.

Pedestrians and Cyclists are not immune to the increasing urge for travel tech.  I myself ride listening to good radio , so this is not aimed at inflaming the cycling versus automobile war.  It is just that it is rare for a distracted pedestrian to kill somebody by blundering into another person whilst talking on the phone.

All I am saying is be careful out there, and if you have a hand free and are not too distracted, give me a wave as you commute home.