Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Allen Carr’s Easyway to Stop Smoking is a Nintendo DS title designed to follow the Allen Carr process that over 10 million smokers world wide have turned to.
The method removes the smoker’s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.
According to Ubisoft; Brought to an exciting interactive platform, Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension. Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.
Developed in conjunction with Allen Carr’s top experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.
“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”
Robin Hayley, managing director of Allen Carr’s Easyway to Stop Smoking, concurs. “There was an amazing synergy between Allen Carr’s Easyway team and Ubisoft as we worked on this project,” he said. “Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.”
The only problem I can see is folks subsequently becoming addicted to the Nintendo DS. Still that is not such a bad thing.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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