PS3 winning Charts but not Minds

Mike Bantick
Wednesday, 05 March 2008 02:31

Opinion and Analysis

Sony is back in the game, after some hardware tweaking and promotions that are shifting PS3 units.  Some recent experiences however tell me that perhaps not all new PS3 owners are up with the capabilities of the machine.

Corporate market analysts iSuppli have already indicated that by 2011 the PS3 will be top of the console pile, and an even more recent analysis quotes 2008 as the year this dominance will emerge:

"2008 will be a turning year for the PS3," iSuppli analyst Pamela Tufegdzic told Reuters. "Sony is offering a better forthcoming software pipeline with blockbuster titles like Gran Turismo 5, which will boost PS3 sales this year."

The report goes on to say; "...Come Christmas, consumers who originally bought the Wii will likely purchase the PS3," she said. "The battle over consoles ultimately boils down to price."

Recently in Australia, Sony offered a free PS3 with any XBR, X or W series Bravia LCD TV .  Once the dust had settled on this offer, Sony Australia announced an associated PS3 sales (!) spike of 20,000 plus PS3’s.  Good numbers in a country of only 20 million residents.

Great, but it seems many of these PS3’s went home to unaware households.  Click on for a couple of real life recent exchanges regarding PlayStation 3 usage in a modern home.