Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Rumours are intensifying about a boost to the current capacity of the Sony PS3. Rather than an extra 20GB of storage, Sony only needs to get the capabilities of the current model across to the public in a better way.
Reuters in the UK are running with a stronger rumour of a hard drive tweek to the current 60GB Wi-Fi enabled PS3.
The story quotes Sony Computer Entertainment spokesman Satoshi Fukuoka; “For users who vigorously store (games and other entertainment content) in the PS3, 20-giga is probably going to be too small, and even 60-giga may not be big enough eventually,"
He goes on to hint that there may be more than a Hard Drive change in the wings; "We are not likely to change its core components and functions such as the Cell, RSX, Blu-ray drive and network capability. But outside that realm, addition and deletion is quite possible," he said.
As I have said before, it on the surface, increasing the HDD by a third seems ludicrous when so much effort has gone in to save money elsewhere. Savings such as the backwards compatibility Emotion chip (Approximately AU$30) and dropping the 20GB non-wi-fi model have met with bad publicity.
So why add costs for no real gain in comparison to competitors such as the 120GB HDD Xbox 360 Elite model?
Sony needs to sell the current models assets better. If consumers are concerned about HDD capacity in this connected console world, Sony need only point out the non-propriety aspect of the current drive, buy a bigger drive and swap it when you need to. Or even better, simply plug a USB2 drive into the front port for all your storage needs..
Sony has set themselves on the path of selling what amounts to a high-end electronic device for home electronic entertainment needs. Now they just need to back that device with a clever “propaganda” campaign that sells the (literally) peripheral advantages of the console, rather than the aspects such as Blu-ray which are well known.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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