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A free Lexus! Thanks Atari

Opinion and Analysis

Sometimes it is hard to pick what price companies will charge for services such as content download on Xbox Live Marketplace.  But Atari's free content for Test Drive Unlimited is a great trend to follow.

As of now, owners of Xbox 360 Test Drive Unlimited can download a Lexus car pack that includes the Lexus GS 450h hybrid powered luxury sport sedan and the Lexus LS 480 premium luxury sedan.

This is all part of Atari's new found relationship with Lexus (ahh Lexus, they pick the best people to team up with - Collingwood AFL club deal is working a treat).  Additional Lexus vehicles coming soon to Test Drive Unlimited include the SC 430 hard-top convertible and the all-new 2008 LS 600h L, the world's first full hybrid V8 luxury sedan.  The LS 600h L will reach Lexus dealer showrooms later this Spring (southern).

"The quality and innovation of Test Drive Unlimited has set a new standard for racing games, and a key part of its appeal are the highly coveted cars which populate its world," said Cyril Voiron, Marketing Director, Atari Europe. "Lexus automobiles are amongst the finest on the market today which makes them a perfect fit for Test Drive Unlimited and the unrivalled racing experience it offers." 

Test Drive Unlimited itself is touted as the first ever Massive Multiplayer Online Racing game, where players can join thousands of others cruising and racing around Hawaii's Oahu island paradise
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