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Nintendo says, "we are not holding onto our Wii"

Opinion and Analysis

Speculation around game giant Nintendo purposefully causing shortage Wii units is unfounded according to senior sources.

So you want to buy a Wii? Heading down to your local electronics retailer is a bit of a gamble.  Sure there should be plenty of PlayStation 2, Xbox 360 and even PlayStation 3 stock available.  But getting hold of a Wii might be more difficult.

Does this quell your ambition?  Heck no, your mate has a Wii, and last time you were around at his house, you had a ball.  And for a mere AU$400 you can pick your own up and start waving the Wii-mote slightly stupidly in the air and having your own brand of fun.

Lots of people have been thinking the same thing; as such the Wii seems in short supply.  Next Generation is running a short interview with GameStop's CEO Dan DeMatteo who believes Nintendo are deliberately making short sheeting our Wii fun to keep the hype high for the little white game box.

"I don't think [Wii supply] going to be an issue going forward, and-it's just my opinion-I think [Nintendo] intentionally dried up their supply because they made their numbers for the year," said DeMatteo in a Q&A session during GameStop's quarterly conference call. "[Nintendo's] new year starts April 1st, and I think we're going to see supply flowing.

"We were concerned about the dryness [of Wii inventory] in March, but it looks like April is going to be good," he said.

In response, Nintendo's senior VP of marketing and corporate communications, George Harrison has been awaken from his restful, contented slumber to make a denial on the subject; "We have worldwide territories that are all competing over the available production. The Japan and European markets are doing extremely well with the Wii. People in Japan at NCL [Nintendo Co. Ltd.] are making the best decisions that they can about which products get shipped to which market and when."

Harrison believes that DeMatteo's comments were simply a cry by a retailer for more supply.

The fact is that 5.25 Million sold to date, Nintendo can claim that they are currently caught in a gaming phenomenon, which also extends to their hand held DS machine.  If I were in the same situation, especially in the fickle and changing environment of home entertainment, I would be trying to get as much product as soon as possible into the market.

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