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Ruslan Kogan, the world’s rowdiest e-tail rogue, is gazumping Australia’s yearly Click Frenzy phenomenon by jumping in more than 12 hours before the actual Click Frenzy website kicks off with a stack of for-real sweet deals.

Anyone who has been online over the past couple of years has heard of the Click Frenzy website, a site which aims to bring the US-style “Black Friday” and “Cyber Monday” special deals down under.

UPDATE: Kogan.com has reportedly received a "cease-and-desist letter" from the official Click Frenzy organisers - more info here in an article entitled: "Click Frenzy tells Kogan to click the cluck off?".

UPDATE 2: Kogan.com has issued an updated statement, which we've covered in a third-follow-up article entitled: "Click Frenzy statement: Kogan generates frenzied clicking."

Original story continues below:

The US sales revolve around the US tradition of Thanksgiving and Thanksgiving sales, and really helps to kick off the 30+ days worth of shopping (and shipping) time before Christmas day itself arrives.

Although Australia doesn’t celebrate Thanksgiving, the large volume of retail and online sales is one that any modern economy would want to copy, with the local ClickFrenzy team having more or less done that, despite some Click Frenzy meltdown fails last year that saw too much traffic trip into Click Frenzy's servers.

So, it should come as no surprise to see Australia’s richly roguish e-tail retailer, Ruslan Kogan, launching his own last-minute bid to pre-click the sales of the Click Frenzy sellers, with Kogan’s logo not appearing amongst the raft of regular Click Frenzy retailers.

Although Click Frenzy itself won’t click off until 7pm AEDST tonight, Kogan’s own personal version a click frenzy sale kicked off at 7am AEDST this morning, promising deals on “hundreds of tablets, smartphones, TVs, gadgets, home appliances, and more”, with all details of the deals available here.

Proudly proffering deals of “up to 80% off”, we see a 16GB iPhone 5c model on sale for AUD $589, a 32GB Samsung Galaxy S3 for $409, a 4G 32GB HTC One for $559, a 32GB Wi-Fi iPad Air for $669, a Canon Powershot S110 for $239, a Nikon D5200 DSLR camera with 18-55mm VR kit for $619, a full HD 3D Kogan Blu-Ray player for $109, a Kogan 46-inch TV for $469, a Kogan 47-inch Full HD 3D TV for $599 and plenty more.

Naturally, Kogan.com CEO Ruslan Kogan was easily able to rustle up some rousing reasons for ripping into the pre-click sales season, not only predicting huge sales for online Christmas shopping, but also stating that: “While we’re glad to see other retailers waking up to the fact that Australians want a great deal online, shoppers shouldn’t have to wait for a small window of a few hours for the best deals.

“Starting right now, Kogan.com has the best prices in Australia for Christmas in 2013 -- online or offline. What’s more, we’re not going to invade your TV viewing and shout at you to tell you this. Our prices speak for themselves.

“More gifts under Australian Christmas trees will be bought online than ever before this year. We’re seeing huge rises in shoppers looking for the best deals on headphones, coffee machines, smartphones, tablets, and TVs.

“We’ve already helped over two million Australians save money on consumer electronics, and we want to help millions more”.

No doubt Ruslan Kogan’s bank balance will be richly rewarded with millions, too, but it seems that’s what happens when you’ve got the guts to take on Australia’s biggest retail dinosaurs and do your best to out-sell them with discount deals on first and third party products in a way that generates more free publicity than even Richard Branson could snare with his usual bevy of PR stunt beauties.

To see the technological beauties Ruslan Kogan has surrounded himself with in his own Branson-esque cunning stunt-making, avoid any frenzies and just calmly click here.

Here's to some clucking good clicks!

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Alex Zaharov-Reutt

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.

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