Home opinion-and-analysis Fuzzy Logic Apple Maps flap: Dick gets the flick

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Former Apple executive Richard Williamson given the flick by Apple. Former Apple executive Richard Williamson given the flick by Apple. Featured
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Apple’s VP of mapping, Richard Williamson, has reported been given the flick by an Apple senior veep, Eddy Cue, just months after his former boss, Scott Forstall, was installed into Apple’s former executive rubber “waiting” room.

Apple’s Maps app has certainly charted a new course for at least two of its now former executives, if a series of reports online are to be believed.

The latest former Apple executive who’ll be needing to type in new co-ordinates into job-seeking GPS app is reported to be Richard Williamson, whose name we have taken poetic license with in the headline – apologies to Mr Williamson.

According to Bloomberg, and reported on by the WSJ, anonymous crunchers say that Apple Senior VP, Eddy Cue, cued up mapping man Mr Williamson, and presumably told him something along the lines of “get lost”.

Naturally, you’d imagine the language was a bit more formal than that, but when you’re being sacked, you’re being sacked, which is a kind of “get lost” situation – something tough to do when you’re meant to be the captain of cartography. 

Still, things are obviously in some kind of mess when the biggest boss of them all at Apple, CEO Tim Cook, had to put out a public letter of apology as happened earlier this year, before any of the publicised sackings started.

Obviously, no-one at Apple was willing to go on the record, or at least, not yet, with Apple’s super secret secrecy always a mysterious factor in everything the crunchy company does, adding to its allure and, as ever, mystical status.

That said, Apple’s a lot less mystical place for Mr Williamson, and his former boss, Scott Forstall, whose firing we reported recently under the headline “Scott couldn’t forestall being cored out of Apple”.

Mr Williamson reportedly also had something to do with Siri, amongst other services he was supposed to have overseen.

Thus, some of the people presumed responsible for Apple’s Maps mess have now apparently been purged from the program.

Let’s hope the sackings have now stopped and that Apple navigates its way to happier executives, an ever stronger Siri and a better maps app.

Finally, we know little about Mr Williamson, but just as we wished Scott Forstall and former Microsoft Windows 8 executive Steve Sinofsky good luck in finding future employment and the best for the future, so too do we wish the same for Mr Williamson.

 

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Alex Zaharov-Reutt

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.

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