And why not? As with the iPhone 4, the iPad 2 has been the design to beat, with only Samsung able to best and most closely match Apple's own designs, so much so that Apple took Samsung to court on multiple parts of the planet in a serious series of shots across the bow to one of its major 'co-opetitors'.
iLounge editor Jeremy Horowitz said that people going to might have seen iPad 3 models without realising it due to his claimed similarity between an empty iPad 3 case he had seen and the existing iPad 2 - and with 250 Apple employees reported to have been visiting CES, there's every chance a senior Apple employee had one in his or her possession while at the show!
Mr Horowitz claimed the case is a millimetre thicker, with a larger camera lens hole that looked like the one on the iPhone 4S, and that there wasn't a hole for an LED flash, something that is a shame, hopefully the iPad 4 will get this feature if the iLounge report ends up checking out upon the iPad 3's release date.
If a radically improved screen resolution of 2054 x 1536 that easily beats all those 1920x1080 res Android tablets means an extra millimetre in case size, along with LTE 4G connectivity, more memory, a quad-core processor, better graphics, it will be worth it, or at least, it seems worth it to me.
I know we all want our technologies to become lighter, but it doesn't always happen due to the limitations of technology upgrades at the time, and can always happen again in the future as technology continues so rapidly evolving.
As many will have already read in iPhone 4S coverage, the iPhone 4S is 3g heavier than the iPhone 4, but that hasn't stopped it from being a blockbuster success, no matter than the 'expected' design change is now expected to arrive with the iPhone 5, 4G, 4GS or whatever Apple decides to call it.
But while the next iPhone is yet to come, with people still buying the current model in droves, the iPad 3 is reported by Bloomberg's 'people familiar with the product' to already be in production.
If so, it will be ready to launch en masse in the millions, and if previous launches are to go by, no matter how many more iPad 3s Apple will have ready at launch compared to the iPad 2 or the iPad 1, availability will be as tight as ever.
After all, that's one of Apple's secrets - managing everything, including global logistics, through to how many new iPads at launch it will sell per day, even though there may still be more out the back ready to sell, while factories in China work feverishly to properly produce as many new iPads as possible.
That ensures a steady flow of new gear, even if there are periods of unavailability as stock sells out and new shipments are awaited, but it generates a buzz, an excitement, an anticipation and a desire for Apple's latest and greatest while plentiful stocks of a multitude of comparable and higher-spec Android devices are available instantly from anywhere you want.
Scarcity improves value, price and perception, and Apple is a master at playing the game, and that, at least, will be no different this time around - unless, of course, I should re-expect my expectations!