Home opinion-and-analysis Fuzzy Logic iPad 3/2S/2HD/LTE: re-expect your expectations?

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

If you expected the iPad 3 to look radically different to the iPad 2, should you re-expect your expectations during these swirling pre-release anticipations?

Just like Apple took the successful iPhone 4 design and made it better in the iPhone 4S, an online report suggests the iPad 2 design we all know so well will be used again with the iPad 3.

And why not? As with the iPhone 4, the iPad 2 has been the design to beat, with only Samsung able to best and most closely match Apple's own designs, so much so that Apple took Samsung to court on multiple parts of the planet in a serious series of shots across the bow to one of its major 'co-opetitors'.

iLounge editor Jeremy Horowitz said that people going to might have seen iPad 3 models without realising it due to his claimed similarity between an empty iPad 3 case he had seen and the existing iPad 2 - and with 250 Apple employees reported to have been visiting CES, there's every chance a senior Apple employee had one in his or her possession while at the show!

Mr Horowitz claimed the case is a millimetre thicker, with a larger camera lens hole that looked like the one on the iPhone 4S, and that there wasn't a hole for an LED flash, something that is a shame, hopefully the iPad 4 will get this feature if the iLounge report ends up checking out upon the iPad 3's release date.

If a radically improved screen resolution of 2054 x 1536 that easily beats all those 1920x1080 res Android tablets means an extra millimetre in case size, along with LTE 4G connectivity, more memory, a quad-core processor, better graphics, it will be worth it, or at least, it seems worth it to me.

I know we all want our technologies to become lighter, but it doesn't always happen due to the limitations of technology upgrades at the time, and can always happen again in the future as technology continues so rapidly evolving.

As many will have already read in iPhone 4S coverage, the iPhone 4S is 3g heavier than the iPhone 4, but that hasn't stopped it from being a blockbuster success, no matter than the 'expected' design change is now expected to arrive with the iPhone 5, 4G, 4GS or whatever Apple decides to call it.

But while the next iPhone is yet to come, with people still buying the current model in droves, the iPad 3 is reported by Bloomberg's 'people familiar with the product' to already be in production.

If so, it will be ready to launch en masse in the millions, and if previous launches are to go by, no matter how many more iPad 3s Apple will have ready at launch compared to the iPad 2 or the iPad 1, availability will be as tight as ever.

After all, that's one of Apple's secrets - managing everything, including global logistics, through to how many new iPads at launch it will sell per day, even though there may still be more out the back ready to sell, while factories in China work feverishly to properly produce as many new iPads as possible.

That ensures a steady flow of new gear, even if there are periods of unavailability as stock sells out and new shipments are awaited, but it generates a buzz, an excitement, an anticipation and a desire for Apple's latest and greatest while plentiful stocks of a multitude of comparable and higher-spec Android devices are available instantly from anywhere you want.

Scarcity improves value, price and perception, and Apple is a master at playing the game, and that, at least, will be no different this time around - unless, of course, I should re-expect my expectations!


WEBINAR 26/27th May

Thinking of deploying Business Intelligence (BI)? So are your competitors.

And the most important, fundamental, tool for delivering your BI information to your users? Dashboards.




VMware changed the rules about the server resources required to keep a database responding

It's now more difficult for DBAs to see interaction between the database and server resources

This whitepaper highlights the key differences between performance management between physical and virtual servers, and maps out the five most common trouble spots when moving production databases to VMware

1. Innacurate metrics
2. Dynamic resource allocation
3. No control over Host Resources
4. Limited DBA visibility
5. Mutual ignorance

Don't move your database to VMware before learning about these potential risks, download this FREE Whitepaper now!


Alex Zaharov-Reutt

joomla counter

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.






Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities