Chk chk boom: Ninemsn re-launches video site!

Alex Zaharov-Reutt
Monday, 13 July 2009 06:46

Opinion and Analysis

As you might remember, the “chk chk boom” video on the ninemsn site had the “9RAW” logo, designating it as “raw” video that could easily end up on the cutting room floor if no producer or editor thought it worthy enough to televise.

So, ninemsn tells us that from a Channel Nine perspective, “ninemsn video includes all 9RAW vision, live streaming of the 6pm News bulletin as well as the recent addition of live streaming the TODAY Show.”

The “Today Show” has proven a popular live stream, with ninemsn recording 130,000 streams of the “special extended edition” of the Today Show on Friday the 26th of June, although no other days are listed.

In addition, “Channel Nine long form content will also be available on the site with the option to stream entire-program episodes or download them.”

So, what are some of the other ninemsn video site features?

- Sharing toolbar enables sharing content via social networks

- Rewind provides a bookmark to save previously viewed content

- DNA recommends other videos based on user behaviour

- Continuous scroll of content thumbnails down the page

- Larger video window makes watching content the primary experience

- Matrix style home page with inline video preview allows quick browsing of entire content
database

- Enhanced search and browse functionality with mini video player to keep browsing while watching

- Lights out with rollover of images.

Video viewers will also use “an inline player” as it is being “incorporated throughout the entire ninemsn network to help further integrate video content in an editorial capacity.”

So, if you want a break, but you’ve already eaten your Kit-Kat and aren’t yet ready for work, the latest in office time wasting has arrived: a new version of Ninemsn video.

Just don’t let your boss catch you, or it might be “chk chk boom” for your career!