Alex Zaharov-Reutt
Thursday, 05 March 2009 07:03
Opinion and Analysis
Page 2 of 3
Ruslan Kogan, founder and director of Kogan Technologies, said the product is another example of the company making consumer electronics affordable for all Australians.
“While big name technology vendors are raising prices, we’re introducing new products at prices that undercut the market significantly.
“Our unique business model, which cuts out all the middlemen and sells direct to customers, means we’re able to offer the best value 37 inch LCD TV in the market.
“Many Australians have been waiting for an opportunity like this to bring their living rooms into the digital age with a big screen high definition set. The KEVIN37 in conjunction with the tax bonus is a great combination for Australians looking for an affordable home entertainment solution.
“The government bonus is intended for local spending, which will in turn stimulate economic growth. The KEVIN37 is designed specifically for this stimulus package.”
Kogan Technologies says it is a “100% Australian owned and operated business. Profits are reinvested into the Australian economy”, but doesn’t mention that 100% of the costs are being invested into the Chinese economy, although I guess that’s because that bit is obvious.
To prompt potential customers into thinking about whether they want to spend their $900 stimulus bonus on a KEVIN37 TV, Kogan advises that “more information on the tax bonus” is available at the Australian Taxation Office (ATO) website.
Full specs are
on page 3, please read on!
