Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Originally due on Dec 1st, the long queues in the US and store
sellouts, plus a stat of a Storm being sold every “13 seconds” in the
UK has spooked Vodafone in Australia into ordering a second shipment
and delaying sales a few days to cope with the “unprecedented demand
from across Australia”.
If you thought December the 1st was going to be rainy and wet for Australians wanting to buy the BlackBerry Storm, you can put your umbrellas away, for the new on-sale date is now December 5 – although those who have pre-ordered will thunderously applaud the decision that will see them receive their Storms on December 4.
Because of the amazing demand in the US, which saw queues of people lining up quite reminiscent to the iPhone launches, and big demand in the UK, Vodafone Australia has decided to avoid any “bad press” of users unable to get the Storm on launch day by getting in a second shipment of stock to keep as many CrackBerry addicts as happy as possible on Friday the 5th of December.
In two days, Thursday November 27, Vodafone says it will “email all prospective customers who have preregistered for BlackBerry Storm, inviting them to complete their Storm purchase online.”
These customers will get a bonus “promotional” 8GB microSD card, and will also be able to receive their BlackBerry Storms on December 4th by special courier direct from the warehouse, a day earlier and a nice bonus, especially given the new “retail store availability” delay from Dec 1 to Dec 5.
Russell Hewitt, CEO at Vodafone Australia, said: “BlackBerry Storm has sparked the imagination and anticipation of Vodafone customers around the world. In the UK, we’ve been selling a Vodafone Storm every 13 seconds, and on the basis of demand from our pre-registration process, which is well into the thousands, we’re expecting demand to be just as hot here in Australia.”
Vodafone BlackBerry Storm customers will also be the beneficiaries of a heavy subsidy of $0 upfront, with “unlimited BlackBerry email and internet from as little as $69 per month”, which Vodafone says encouraged “a deluge of online pre-registrations.”
However those pre-registrations have now closed, so a retail store visit and a potential queue awaits.
Technical details of the Storm are available here, while full terms and conditions for all plans are available here.
My previous article on the BlackBerry Storm, called "BlackBerry Storm shows winning form" can be read here.
The BlackBerry Storm is coming to Australia. Bring your umbrella!
David Bass
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