Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
It also ignores the fact that today’s Google searches will regularly bring up maps of locations and venues from Google Maps, relevant videos from YouTube and Google Videos, and relevant news links among its standard search results, beyond the well known “sponsored results” that are advertisements.
I tried several search terms at both search engines, and all that Live.com did was to bring up a lower quality set of results and similar sponsored results.
The only “modern” concession to additional search results was some news links, of which two pointed at Ninemsn.com.au. It hardly looked independent even it is all supposed to be “intelligently” computer generated.
So, “reinventing the whole damn thing” is most certainly in Microsoft’s interest, because its search results desperately need it when compared with Google.
Ballmer also complained that users only searched for “2.2 words” on average, claiming that users found more words delivered a worse result.
Clearly Ballmer was talking about Microsoft’s Live.com search again, for I’ve personally often used many more search terms to narrow down precisely what it is I’m looking for, with fantastic results.
It also shows the power of Google’s search engine to find what you’re looking for with only “2.2 words”, not any weakness, with the weakness being in Live.com as anyone who has ever used Live.com discovers very, very quickly.
Indeed, I’m say that the much maligned Cuil.com delivers better search results than Live.com, and there they have actually done work to improve the search experience – Microsoft could learn some lessons.
Ballmer also said the world needed a dose of optimism to counter the economic crisis, while separately emphasising the need for “high speed broadband”.
Ballmer also spent time yesterday at the Investor Day of Australia’s dominant telecommunications company, Telstra, ridiculing Google’s G1 Android gPhone saying he didn't understand Google's business model, and later spent almost an hour talking at Microsoft’s “Power to Developers” conference on cloud computing, Windows Azure, the magic of software and some of Microsoft’s future plans.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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