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Will an ‘S’ in SSD soon stand for Seagate?

Opinion and Analysis

Seagate, the world’s largest hard disk manufacturer, is slowly making the move towards the solid state disk (SSD) space, but faces fierce competition from the very NAND manufacturers it will buy its NAND memory from.

CNET US has the news of Seagate slowly moving towards becoming a major played in the world of solid state drives (SSDs).

2009 is the year that we’ll see SSDs arrive from Seagate, entering a market already dominated by Intel, SanDisk and Samsung, although sales of hard drives still dwarf both the sales of SSDs and their storage capacities.

Rich Vignes, the Senior Manager of Market Development at Seagate is quoted by CNET saying: "Our history is based on rotating magnetic media. But as solid-state comes online, we're embracing this new media type”.

Don’t expect to buy a Seagate drive as a consumer right away, however – we learn that Seagate’s initial customer based will be the large enterprises.

CNET also raises the issue of SSD’s reliability, the Seagate is quick to say that it’s working on making the measurement of SSDs an industry standard.

An earlier CNET article from 2007 also has Seagate representatives emphasising there’s more to a successful SSD storage technology than just the memory chips, noting there are “millions of lines of code” involved.

There’s also the issue of “error correction”, and Seagate believes its experience in error correction for traditional media is a big ace up its sleeve in promoting the reliability of its upcoming SSDs.

SSD’s also offer much faster performance than hard drives, so given Seagate’s leadership position in the hard disk space, it’s definitely no surprise they want to leverage their expertise and eventually dominate the SSD market.

The thing is, I hope Seagate is looking to manufacture its own NAND memory in the future, because at the moment it needs to buy it from competitors, and while those companies (such as Samsung) are skilled at making NAND, and then selling it, they won’t want to hand profits to a third party forever.

Seagate already has the factories up and running for hard disk production, so a move into NAND manufacture is a possibility, although whether they buy someone else, or start themselves from scratch is all yet to be seen.

Either way, the state of the future of storage... looks solid!

Well, until holographic storage really catches on...

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