SanDisk launches 'œworld's largest' microSDHC and M2 cards at 16GB!
With the 8GB barrier having been broken some months ago, at least in terms of commercial availability to consumers in stores, the price of flash memory has certainly fallen dramatically.
Whereas 512MB of storage once cost hundreds of dollars, today’s 8GB microSD cards started life at around AUD $120, then fell to $100, then $80, and now around $60 at retail, with an 8GB SanDisk microSD card seen by a friend at those “weekend computer markets” for only $38.
I’ve no idea whether that $38 card was a “genuine” SanDisk card or not, given the fact that counterfeit technologies do exist, but even at $60 and less than $20 for 1GB cards, pricing has fallen so dramatically that literally anyone with enough money to buy a microSD equipped mobile phone can certainly afford to upgrade its storage.
SanDisk has wasted no time in promoting its “Wake up your phone” website in its press release celebrating the 16GB cards’ imminent arrival, saying that the “fingernail-sized 16GB memory cards allow consumers to “wake up” the many storage-intensive features offered by today’s portable handsets.”
These include “music and video playback, high-definition digital camera functions, gaming and GPS applications”, which is all very true.
SanDisk also spruik the fact the microSDHC cards can be used in “a multitude of other devices, including video cameras, GPS receivers or MP3 players with a microSD slot”, while the same could be said of the M2 format which is primarily used in Sony’s range of portable devices.
Avi Greengart, Research Director for Mobile Devices at Current Analysis was wheeled out to note that: "Handsets have become far more than just phones - they’ve become mobile jukeboxes, mobile offices, even mobile movie theatres. Flash memory cards have increased in storage capacity, but even an 8GB card may be too small for anyone with GPS map data, a few movies, a game or two, a presentation file and other applications.”
Greengart continued: “There is an acute need for more mobile storage capacity. 16GB gives consumers the ability to carry their digital content with them and still have room to do more with their mobile phones."
So, how much will the 16GB microSDHC and M2 cards cost at launch, and what’s the likelihood those prices will quickly plummet? Please read on to page 2.
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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks, including stints as presenter of Ch 10’s Internet Bright Ideas, Ch 7’s Room for Improvement and tech expert on Ch 9’s Today Show, among many other news and current affairs programs.