Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Google Maps is also known for its ability to display a map, satellite imagery, or a hybrid of the two, but WhereIs maps also offers this feature, with satellite imagery on offer since December 2006.
The convenience of Street View, a simpler/cleaner interface and the huge momentum of being Google are some of the main things that set Google Maps apart, helping Google trump Telstra in traffic terms even on Telstra’s own home turf.
Google is powerful after all. Despite having its own search engine, plus the search capabilities within the Yellow Pages directory itself, Sensis nevertheless recently decided to allow Google to index its Yellow Pages directory in Google search results, something I’ve recently noticed the effects of when searching in Google.
Couple that with Apple-like press attention when it launches new services, and it’s enough to send a shiver up the spine of any competitor, large or small.
No doubt this will simply cause Sensis to do its best to improve and better promote the WhereIs service even faster as it competes against the multi-pronged Google threat, but until we see future months from Nielsen, the addition of the Street View service has seen a traffic surge that, in August, is nearly triple that of WhereIs.
What Sensis do to navigate its way to better visitor numbers will be interesting to watch, and if Sensis finds a way to boost Whereis.com.au traffic and beat the booming Google Maps, it will find its efforts place it squarely on the map!
Until then, Whereis is still a good service, and it’s certainly not dead or anything like that, and surely Sensis have some new Whereis features of its own to add to its service in the future.
It’s just that, on the web, Nielsen’s figures are showing that when it comes to online mapping on the web, Google Maps is where more consumers are currently preferring to go ogle!
David Bass
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