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No. 1 Story

Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Apple iPod upgrade fatigue? I don't think so

Opinion and Analysis

The iPod Touch 2nd generation is also a welcome upgrade. Sure, it really only adds speakers, external volume controls and the Nike+ capability built-in. Along with a sleeker design.

But it isn’t really aimed at existing iPod Touch users, but those who are yet to jump onto the iPod Touch or iPhone bandwagon, perhaps upgrading from an older iPod.

External volume controls and, to a lesser extent, built-in speakers, were high on the list of changes that consumers wanted to see in the iPod Touch, and by golly, they got what they wanted.

It’s easy to predict the iPod Touch will become more popular than ever before, with Apple due to roll out a 64GB model at some stage, especially as the price of flash memory keeps on declining. Oh, and that oft-predicted 32GB iPhone, too.

So, iPod upgrade fatigue? Well, we’ll have to see the post Christmas sales figures to know for certain, but I highly doubt it. I think we’d see lipstick on a flying pig first!