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No. 1 Story

Telstra adds one million mobile services, but Sensis plummets

Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.

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Sensis and Telstra searching for GPS supremacy

Opinion and Analysis

Sensis are also touting the 600,000 POI’s (points of interest) built into its maps, with Telstra’s Executive Director of Product Management, Ross Fielding, saying that “customers will be able to easily route to a specific street address or to one of [those] points of interest available on a map– including hotels, restaurants, shopping and tourist attractions.

“Searches are easy to conduct with results viewed on a high resolution map, providing an overview of locations relative to the user’s current position or destination.

“The service includes a unique text-to-speech functionality meaning the device audibly announces street names and landmarks so drivers can keep their eyes on the road while driving. And, if users stray off course, Whereis Navigator will automatically recalculate the quickest way to get back on track.

“In addition to turn-by-turn directions, Whereis Navigator offers fixed speed and red-light camera warnings while driving,” concluded Fielding.

Charles Morse, Garmin’s director of mobile and online marketing added that: “By offering Garmin’s premium navigation to Telstra customers, Whereis Navigator users will save time and headaches as they’ll now be able to avoid hassles related to bad directions or getting lost.”

Sensis says that Whereis Navigator also “integrates with user contacts stored in their mobile phone, routing to an address of a friend or business associate on demand. Users can also easily access weather conditions and forecast data for their current location as well as other destinations in Australia.”

To use the service, your supported phone needs a Telstra SIM card, an inbuilt GPS, and needs to be “on in a Telstra mobile coverage area”. So if you’re not a Telstra customer, Whereis Navigator is not currently for you.

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