Telstra boldly launches the BlackBerry Bold... first

Alex Zaharov-Reutt
Monday, 18 August 2008 11:11

Opinion and Analysis

Telstra “Enterprise” & Government Group Managing Director, Commander Mr David Thodey, said “There has been tremendous interest for the BlackBerry Bold smartphone.

“The great speed of the Next G network and the capabilities of the technology that stands behind it will deliver Telstra’s enterprise and government customers a faster BlackBerry experience and a browsing experience in more places, similar to what they would achieve at their desktop.”
 
Commander Thodey continued: “This will mean that the BlackBerry Bold smartphone will deliver even greater personal and enterprise productivity improvements than experienced in the past. 
 
“The superiority of the depth of the Telstra Next G network will also mean that the BlackBerry Bold smartphone will work in more lifts and on the upper floors of multi-rise buildings, and with global roaming this makes the BlackBerry Bold the perfect tool for the business executive ‘on the go’,” said Commander Thodey.

Telstra Business Group Managing Director, Commander Ms Deena Shiff, said “The introduction of the BlackBerry Bold will be a boon for business customers, offering unprecedented functionality and performance and allowing ‘always on’ wireless connectivity while away from the desk. 
 
“The BlackBerry Bold combines everything business people love about the traditional BlackBerry email experience with great graphics, streaming video, sharp new display, and the ability to download, view and edit documents in a matter of seconds.
 
“Customers will be able to enjoy fast access to email and calendar, fast download of attachments which can be easily read on the high resolution screen, and fast access to the internet in more places across Australia on the Next G network.” concluded Commander Shiff.
 
Telstra Product Management Executive Director, Commander Mr Ross Fielding said, “Customers using the BlackBerry Bold on the Next G network can make the most of its 3.6 Mbps download capability peak rating to browse the net, use 3G applications like Whereis Navigator, and handle large email attachments faster, in more places. This includes outside Australia where users can take advantage of the BlackBerry Bold smartphone’s 3GSM Tri Band capability that provides seamless 3G coverage in many countries.”

So... while Telstra has been most enterprising in getting the Bold into the country first, it faces the wrath of its competitors no doubt primed to announce their own launches of the BlackBerry Bold... soon!