Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The screens take DVI or VGA input, and are connected to PCs. Loaded onto these PCs in the “NewSight Media Player”, which we’re told “supports a wide variety of image and video formats. The most common format utilized is the NewSight eight tile format. Standard 2D content can also play with no problem on the NewSight display and can be interspersed with 3D content.”
Here’s more detail from NewSight:
“There are several ways to produce 3D content for the NewSight displays. The most common probably is using NewSights plugins for standard 3D content production packages like 3DSMax, Maya, or LightWave. They allow the easy transition for 3D content creators from the 2D world to the 3D world.
“In addition the NewSight Post Production ToolKit (PPTK) allows content creators to put the finishing touches on animations and will automate many of the standard tasks in the pipeline such as compression or special effects. This package is optimized to operate on all 8 views of video simultaneously. Furthermore we provide content creation and training services in Germany.
“Maintaining updated and fresh content for networks of displays is done with a networked content management and distribution system and the NewSight Media Player Professional version provided by NewSight partners.
“These partners provide easy-to-use systems supporting our display systems within network configurations. Each location is analyzed, provisioned for proper connectivity and connected to the content management and distribution partner's Network Operations Center (NOC). Content flows from the NOC to individual locations for updates on a regular basis.”
You can also get the exact specs of the 8.4-inch, 24-inch, 42-inch and 57-inch screens, along separate with PDF spec sheets (in Germand and English) here. NewSight also say they've made custom-sized screens from 2-inches to a whopping 180-inches!
So, clearly PDM and Telstra are working with NewSight to make 3D TV advertising a reality across Australia. Over time it’ll likely be everywhere!
David Bass
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