Telstra claims Australian first with 3D TV

Alex Zaharov-Reutt
Wednesday, 30 July 2008 08:46

Opinion and Analysis

I’ve called Telstra to ask where else the 3D TV technology will be introduced, clearly wondering whether or not it will be installed at Telstra’s “T-Life” stores, and have asked whether Telstra will be involved in getting other companies to use this as an advertising medium in their stores, aside from just "enterprise and government" customers.

Given that Telstra is also a half owner in Pay TV provider Foxtel, we’ve also asked whether any of its 3D TV moves are a harbinger of 3D TV content at Foxtel, especially given that 3D movies are being made and shown at IMAX cinemas in Australia and worldwide, and a competing 3D cinema chain called “Real D” in the US.

Other questions also revolve around whether this has any impact on future 3D TV free-to-air broadcasts and how and where else Telstra will use this technology.

I'm also going to see the 3D TV installation at Telstra’s Executive Briefing Centre tomorrow for a more detailed demonstration... but for now, Telstra and PDM’s 3D TV setup sounds... er... pretty “frikken” cool to us!

Check back tomorrow for a follow up article.