Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Health & Medical is at 39.53%, down 7% from 42.45%.
News & Media is at 20.47%, down 5% from 21.65%.
Online Video is at 28.63%, up 16% from 24.75%.
Shopping & Classifieds at 28.12%, down 6% from 30.07%.
Social Networks are at 22.42%, down 10% from 25.03%.
Sports is essentially unchanged at 20.57%, down just a fraction from 20.62%.
And finally, Travel is at 34.16%, down 6% from 36.51%.
Hitwise says these Australian figures come from the same 3 million sample size of local Internet users.
So, what hope is there for Google's competitors? Well, if they are making enough money to survive and pay all the bills, they need to continue working on improving their search algorithms as much as possible, while exploring other ways to increase traffic and revenue.
Clearly Google's strength still lies in its accurate results, with its stunning brand name and power still clearly owing much to the power of its algorithms. There's no easy answer for competitors - they just have to keep working harder and hoping they can stay ahead of the Google search steamroller!
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
