Google still ginormously gargantuan for search in Australia

Alex Zaharov-Reutt
Thursday, 17 July 2008 08:03

Opinion and Analysis

Entertainment is at 27.29% in 2008, up 11% over 2007’s figure of 24.62%.

Health & Medical is at 39.53%, down 7% from 42.45%.

News & Media is at 20.47%, down 5% from 21.65%.

Online Video is at 28.63%, up 16% from 24.75%.

Shopping & Classifieds at 28.12%, down 6% from 30.07%.

Social Networks are at 22.42%, down 10% from 25.03%.

Sports is essentially unchanged at 20.57%, down just a fraction from 20.62%.

And finally, Travel is at 34.16%, down 6% from 36.51%.

Hitwise says these Australian figures come from the same 3 million sample size of local Internet users.

So, what hope is there for Google's competitors? Well, if they are making enough money to survive and pay all the bills, they need to continue working on improving their search algorithms as much as possible, while exploring other ways to increase traffic and revenue.

Clearly Google's strength still lies in its accurate results, with its stunning brand name and power still clearly owing much to the power of its algorithms. There's no easy answer for competitors - they just have to keep working harder and hoping they can stay ahead of the Google search steamroller!