Alex Zaharov-Reutt
Thursday, 17 July 2008 09:03
Opinion and Analysis
Page 2 of 3
Then we can skedaddle off to the UK market, where search results from Google.com and Google.co.uk achieved a huge 87.34% of searches during the June 2008 timeframe, growing from 79.48% in 2007.
MSN is only at 3.72%, dropping from 5.74% in 2007, while Yahoo is not much better at only 4.00%, dropping from 7.67% last year.
The UK sample size was 8.43 million users, with MSN and Yahoo results also taking into account local and international versions accessed in the UK as with Google.
Hitwise research shows that search engines are still the “primary way Internet users navigate to key industry categories, with Google search properties driving the majority of traffic.”
Comparing 2008 and 2007 figures, a 16% jump from search engines to online video sites is clearly seen.
However search engine to social networking traffic has decreased by 10% in the same timeframe.
No reason is given for this but it would seem obvious that if you know your social networking destination’s address and have your own page and friends there, you don’t need a search engine to find the site – you just type in that site’s address and off you go.
The percentage of category traffic from search engines by Australians has actually decreased in almost all areas, year-on-year, except in online video, which as stated grew by 16%, and entertainment, which has grown by 11%.
The Business & Finance sector saw 22.65% of its traffic come from search engines in June 2008, down 5% from the June 2007 figure of 23.72%.
For the rest of the categories and their market share movements, please read on to page 3.
