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Fiji fidgets and frets over so-called “Windows Fiji” foul-up

Opinion and Analysis

After media reports that Microsoft was considering giving the next version of Windows the name “Windows Fiji”, the military government in Fiji went totally ballistic and fired off a very nasty letter to Bill Gates last week.
Microsoft received last week an official warning from Fiji’s military government not to use the term “Windows Fiji” for any commercial version of Windows it releases, according to an AAP report.

The AAP report states that Fiji's interim attorney-general Aiyaz Sayed-Khaiyum said in a letter to Bill Gates that: “As a sovereign state the government asserts its absolute ownership over the use of the word 'Fiji' and reserves all its rights under all relevant laws to protect and defend the use of the word 'Fiji’.”

The letter continues: “Microsoft Corporation is hereby instructed to immediately cease and desist with any use of the word 'Fiji' in relation to any of its products now or in the future.”

A Microsoft representative, Ben Green, is quoted as saying to Fairfax Media that “Fiji” was simply an internal code name for the Windows Media Center software, and was never intended to be used as a product for commercial release, while also saying to AAP that Fiji was a “destination Microsoft people have a lot of affection for.”

Still, after such a startling outburst, one can only wonder if the allure of Fiji has somewhat diminished in the minds of Microsoft employees, despite Green’s soothing assurances that Microsoft had a soft spot for Fiji.

I’d be inclined to wonder if any “Fiji” codenames could well be changed in a “jiffy” to something else.

After all, Microsoft has long used a variety of internal codenames, as have a number of other companies, for internal projects of various types.

Alternate island names to choose from in the Southern Hemisphere include Vanuatu, Reunion, Bedarra, Dunk, Tasmania, New Caledonia or some other island, perhaps?

Heck, why not use as a codename the world’s biggest and best island instead: Australia!

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