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Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Sandisk goes to extremes with latest Memory Stick

Opinion and Analysis

The ‘extreme’ branding doesn’t just refer to fast operating speeds either, with those “harsh conditions” mentioned in the previous paragraph a clue.

The card is “capable of functioning in extreme temperatures, from -13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius, and carry a lifetime warranty”, according to Sandisk.

Rather usefully, the cards also come with “RescuePRO software for recovering deleted images” – decidedly handy if you’re a digital camera owner, whether amateur or professional, and accidentally delete an important photo or photos.

So... if you’re own a Sony device that can take advantage of MS Pro-HG Duo cards... the final frontier of more space is about to materialise in a store near you, at anywhere up to double the price of the SD equivalents.