Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The survey also discovered that consumers in Australia and New Zealand own an average of seven devices, with almost everyone owning a mobile phone (96%), desktop PC (88%) and a digital camera (86%).
39% of the consumers who have a mobile phone use it for gaming, and this is expected to increase to 42% in the next year. Other content viewing on the mobile phone is done less often, but is also expected to increase in the next year.
The survey also found that when it comes to consumer choice in Australia, Telstra/Telstra BigPond is the clear leader (55%) as the provider of multiple services such as cable, Internet, mobile phone, and video. Google and Optus Zoo each has 20% of consumers considering it.
Jay Shutter, Illuminas' managing director said that: "The key challenge for service providers is convincing the average consumer that a centralized digital media storage device will be easy to use and provide greater access to their digital content. Consumers want this type of device as both time and place shifting continues to change their digital media behaviour. Any new for-fee service would need to greatly improve on how they are currently accessing and consuming their digital content."
With YouTube now offering a higher quality video experience for online video, Microsoft’s Silverlight technology also offering high quality video and broadband speeds set to get ever faster (at an ironically slow pace) for consumers, it’s clear that Internet video will only continue booming.
So, sit back, relax, boot up your PC, and watch legal video programming. Everyone’s doing it. You can, too!
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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