Fuji Xerox celebrates 30 years, goes greener and updates logo

Alex Zaharov-Reutt
Tuesday, 22 April 2008 11:51

Opinion and Analysis

One new model is the DocuPrint C2255, which is “the world's-first A3 sized printer with Self Scanning Light Emitting Diode (S-LED) technology capable of brilliant colour reproduction at 1200x2400 dpi”.

It was built for “mid to large workgroups and graphics departments [and] is designed to improve productivity by producing high quality large format business documents.”

As an alternative to laser printing technology, the S-LED print head technology in the DocuPrint C2255 has “fewer moving parts, making it quieter to operate, improving the printer's reliability and reducing its energy consumption”, and can print 25 pages per minutes (ppm) in colour and monochrome.

Fuji Xerox says they developed the C2255 with “the needs of graphics departments in mind”, so it features a “Micro Accurate Control Screen (MACS) digital screening technology which controls pixel production based on image density.  This feature, which is normally found in high-end printers, produces pages with smooth gradation and better highlight reproduction.” 

It also has Adobe Postscript built-in as standard, which graphics departments appreciate, rather than using emulation. Other printers offer emulation as standard, with Adobe Postscript being an additional extra that needs to be paid for.

The Docuprint C2255 is one of the new printers with the ECAM environmental mark, and was actually “designed and produced with the environment in mind”, being manufactured using “biomass-plastic”, while also being lead and halogen-free. It also uses an Emulsion Aggregate High Grade (EA-HG) toner which emits up to 35 percent less carbon dioxide in its production when compared to conventional toners.

This printer retails for AUD $3960.

Another of Fuji Xerox’s new printers is the Phaser 3200MFP. It’s a multifunction device that prints in monochrome, which also scanning, copying and faxing.

Designed for an office environment, with “a range of tools designed to help busy workgroups streamline workflow and increase their productivity."

It will become available in June for an RRP of AUD $659.

Clearly Fuji Xerox have drawn a line in the sand, which competitors will undoubtedly be working hard to match or beat.

Although printing might seem mundane to some, the truth is that it’s an area which sees massive competition and is still a vital part of any organisation.

I’ll bet all these printing companies are happy that the paperless office never came true – and as long as we’re still going to be using paper and printing for some time yet, we may as well be doing it as environmentally friendly as we possibly can.