Alex Zaharov-Reutt
Tuesday, 22 April 2008 09:26
Opinion and Analysis
Page 2 of 3
Nokia has, for some time, undertaken a ‘music recommender’ program, getting not only major music stars, but also music lovers of all types, to share their recommendations with anyone that is interested.
One of the first global music recommenders was David Bowie, who even participated in a Nokia short movie which explored a number of music recommenders around the world, shared their favourite styles of music and explored their stories.
In Australia, rock legend Jimmy Barnes will be the first local music recommender, suggesting his top playlist to store visitors.
Additional Nokia Music Store exclusives will include “an exclusive track from Pete Murray and Kate Miller-Heidke”.
The “free track of the week” will be from Stone Parade, winners of the Nokia Be Heard competition in 2007, which suggests there will be a new free track each week, something that has proven successful for iTunes and will undoubtedly prove success for Nokia, too.
Shaun Colligan, the General Manager of Nokia Australia said: “It is now access all Areas for Australia music lovers. Not only we do we have millions of tracks available for consumers, but we have something for everyone, whatever their music tastes. Australian consumers can be confident that the Nokia Music Store will have a broad range of genres including popular and non-mainstream genres and independent artists.”
Colligan continued: “We want to be the most locally relvent music story and will feature artists such as The John Butler Trio, The Presets, Pete Murray, Kate Miller Heidke, Powderfinger, Silverchair, Lior, Cut Copy, Kisschasey, Kasey Chambers and many more!”
Nokia says that the PC store’s “intuitive user-interface makes streaming full-length tracks easy and offers options to create customised playlists and to add tracks on a wishlist that you can decide to buy later.”
So, can Nokia turn up the heat on Apple’s iTunes to... 11? Please continue to page 3.
