The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Looking at iTunes and seeing what they’re doing is a very simple way of seeing what the market wants. Although sales of DVDs are huge, plenty of people still watch free-to-air and cable TV and cinemas are still in business, iTunes is a big success, even despite piracy.
That’s because it offers a simple and affordable way to get a whole stack of content – whether you’re using a PC or Mac, and whether you have an iPod, iPhone and Apple TV – or not.
Especially given that several N-Series devices can easily connect to a television set, and some come with 8GB and more of storage space, there’s no reason why Nokia can’t expand its content offerings in the future, but the key will be to make accessing all those content simple and easy... and affordable.
Why is it that only Apple seems to be able to create a piece of software - iTunes – which is so very easy to use, even though there are those out there that hate it?
iTunes – and the iPod/iPhone interface – are pure simplicity. They’re actually enjoyable to use, and show up everyone else for having complicated interfaces, both in software and hardware.
Nokia must rapidly evolve its music store, constantly refining and improving the interface. Hopefully it is investing a lot into R&D and user interface design, and is committed to listening to its customers, working with content providers and taking big risks. And Nokia must make the movie into other content.
Only by giving people what they want, at the right price, can Nokia make its move into the content business a big success, while fighting off everyone else that wants to get into content sales.
And that’s a lot of other companies. Nokia is fighting against virtually every other consumer electronics manufacturer, music label, television network, telecommunications company and even video/music store – including iTunes, Sony, Microsoft and others, for success.
Success won’t be easy – it almost never is.
Nokia has a lot riding on this move, and while Nokia still has a good amount of time up its sleeve before the music stops, time waits for no man and no gadget.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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