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Nokia’s Australian music store to hit all the right notes?

Opinion and Analysis

The Nokia Music Store's label line-up includes Alberts, AmpHead, Blue Pie Productions, Creative Vibes, Dew Process, Eleven, EMI Music, Future Classic, Hillsong, Illusive, Inertia, Invada Records, IODA (Independent Online Distribution Alliance), Ivy League, Liberation, Liberator, MGM Distribution, Modular, Obese Records, Odessa Mama, Red Label, Roadshow Entertainment, Shock Entertainment, SONY BMG, The Orchard, Universal Music, Xelon Entertainment, and more.

All music on the Nokia Music Store will be able to be purchased through a variety of payment options, including credit cards and pre-paid retail vouchers.

Shaun Colligan, General Manager, Nokia Australia said that: “As the world’s largest manufacturer of digital music players we are ideally placed to further enhance our devices repertoire with our internet-based music store experience. Australia will be one of the first 10 countries in the world to get their own localised Nokia Music Store.”

Colligan continued that: “Australian consumers can be confident that the Nokia Music Store will have a broad range of genres including popular and non-mainstream genres and independent artists as we aim to make our store more locally relevant than any other digital music store in Australia.”

So, should Apple be worried? Well, any additional competition, especially from one of Apple’s biggest competitors, one that is seemingly a lot more organised than Microsoft, is certainly a worry.

But with well over 4 billion songs sold under its belt, and iPods and iPhones that heartily challenge every other phone manufacturer in sight, including Nokia, Apple won’t be sweating too much just yet.

That said, Nokia is still the world’s largest seller of mobile phones and “multimedia computers”, and will be constantly updating the store, making the software and the experience smoother and easier.

Perhaps the giant that is Apple’s most serious competitor to arrive in the music space – and already well established in the device space - has truly awoken at last. We will see – and no doubt we will hear!

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