Online group buying has taken off in a big way in the Australian market, with the market now worth nearly nearly half a billion dollars and significant growth predicted over the next 12 months and beyond.read more
Mariana Cidade, PR Manager of the Entertainment & Devices Division at Microsoft Australia supplied iTWire with some salient facts from GFK’s research.
Since early 2006, over 360,000 Xbox 360 consoles have sold in Australia and New Zealand, with over 320,000 sold into the Australian market alone.
Over 2 million units of Xbox 360 software have sold in the Australia and New Zealand markets, which Cidade says is “nearly double our next-gen competitors combined”.
Another interesting stat is that the “Xbox 360 has an unprecedented attach rate of 7 games per console in Australia alone”.
Halo 3, one of the big Xbox 360 titles, has “now sold over 100,000 copies in Australia, making it the best-selling Xbox 360 game to date – with an attach rate of 40%”.
Finally, Cidade notes that: “Over 10 million members on Xbox LIVE globally – more than half are subscribed to the premium Gold service”.
David Bass
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