No. 1 Story
Technology reinforces generation gap
If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.
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The Xbox 360 is not dead - far from it!
Alex Zaharov-Reutt
Monday, 07 April 2008 12:17
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GFK, a real market research firm, and not a publisher of magazines or technology news sites, regularly publishes reports on the state of the market. Since early 2006, over 360,000 Xbox 360 consoles have sold in Australia and New Zealand, with over 320,000 sold into the Australian market alone.
Over 2 million units of Xbox 360 software have sold in the Australia and New Zealand markets, which Cidade says is “nearly double our next-gen competitors combined”.
Another interesting stat is that the “Xbox 360 has an unprecedented attach rate of 7 games per console in Australia alone”.
Halo 3, one of the big Xbox 360 titles, has “now sold over 100,000 copies in Australia, making it the best-selling Xbox 360 game to date – with an attach rate of 40%”.
Finally, Cidade notes that: “Over 10 million members on Xbox LIVE globally – more than half are subscribed to the premium Gold service”.
So, is the Xbox 360 dead? I don’t think so.
What do you think?
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