Sensis response to poor result claims: try us again and be surprised

Alex Zaharov-Reutt
Saturday, 15 March 2008 08:02

Opinion and Analysis

Horain explained that “All of these changes have come thanks to intensive user research and testing, conducted over the last six months.”

On the topic of a Sensis iPhone search application, Horan denied that this automatically meant Telstra would be the exclusive Australian iPhone telco, and went to pains to explain that Sensis “wants to be at the forefront of search in Australia, on any platform and any device, with the iPhone clearly one of the platforms we’re targeting, no matter who Apple’s telco partner will be”.

So, Sensis say they’ve made big changes to their Yellow and White Pages applications. Have you tried them out? What do you think, can you see the improvements? Or are they dreamin’? Please let us know.

Disclosure: Alex Zaharov-Reutt is attending the Saturday qualifying round of the F1 Grand Prix in Melbourne as a guest of Sensis, which is why he has been able to interview Sensis' Danielle Horan, Corporate Affairs Advisor on a Saturday, over yesterday's Sensis/iPhone story which had reports of user dissatisfaction with the Sensis search properities, with Alex wanting to know what Sensis' response to these claims would be.