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Is Microsoft’s newest ‘Ultimate Extra’ of UltimatePC.com the ultimate insult?

Opinion and Analysis

The press release continues that: “We are launching UltimatePC.com with three diverse Ultimate Exclusives. These offers are indicative of the ongoing value which UltimatePC.com will deliver to customers of Windows Vista Ultimate; the most complete version of Windows Vista.”

The release then states that the three Ultimate Extras for now include a “great deal” on an “EVGA e-GeForce 8800 series graphics cards to enhance your gaming”, an “exciting offer on consumer video editing software and HD TV products” from Pinnacle Systems, and “promotional pricing on Stardock Multiplicity for Multi-PC control” from Stardock Systems.

The release then finishes by saying that: “Microsoft has set a high bar for Ultimate Exclusives, just as it has for Windows Ultimate Extras and thus will lead the Ultimate Exclusive selection and posting process. While some Ultimate Exclusives will consist of Microsoft products and services, most Ultimate Exclusives will be comprised of third party offerings. We are therefore on the lookout for products and services which highlight the best in high end consumer computing.”

Robert McLaws then goes on to implore his readers not to get offended by the lack of Ultimate Extras thus far, a situation that also “frustrates” him.

McLaws then divulges that he has been the recipient of "secret" information from Microsoft, saying that: “But there is more to the story than I am able to tell you. There are positives and negatives to the changes the Windows division has seen in the last year... make of that what you will.”

McLaws says: “I *AM* however able to say that there will be an announcement soon about the next wave of Ultimate Extras, and that Microsoft *really is* committed to delivering extra value on top of Ultimate. I can also say that Microsoft plans to have fee Exclusives at some point as well. At least they are doing *something* and something is better than nothing.”

Well... excuuuuuse me. Perhaps nothing would have been better until the promised ‘new wave’ of Ultimate Extras actually appears.

What happened next that REALLY annoymed me? Please read onto page 3.



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