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Telstra adds one million mobile services, but Sensis plummets

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ABC launches 1, 2 and 3 new online TV channels

Opinion and Analysis

Then there’s a new ‘24/7 Continuous News Centre (CNC)’ channel to come  which will draw upon the ABC’s vast news resources and presumably those of its partners, seemingly differing from ABC NewsRadio by the fact it will be televised, rather than radio broadcast, something that will place it in direct competition with TV news programs broadcast in the early morning and throughout the day.

The ABC says it will also have an “integrated ABC Commercial media player and download manager [which will give] ABC Shop customers access to a huge catalogue of DVD, CD and Download products.”

Australians will need an ADSL2+ connection for the best ‘full screen online TV’ result, with ADSL2+ users “invited to sign up at abc.net.au/playback for a staggered beta trial commencing on 26 March.”

The ABC’s Managing Director Mark Scott had a number of additional things to say about the service, noting that: “Each of these initiatives is a significant step in creating the kind of public broadcaster that audiences expect and that Australia will require in the digital age.”

“Coming on top of the rebranding of ABC TV as ABC1 and ABC2 to better reflect the digital multichannel reality we now operate in, today’s announcements underline the ABC’s leadership in digital media in Australia.”

“Technology is changing so fast and so are audience expectations so our strategy must be to keep up with audience behaviour and technological opportunities that provide us effective means of producing innovative Australian content.”

“It is important that we are taking the initiative, demonstrating both excellence and leadership in digital media to secure the ABC’s future as a public broadcaster in the digital age.”

“These initiatives also underline the ABC’s priority in deriving maximum benefit from present funding levels as new technology allows the ABC to change the way it creates content.”

“It is through the ABC that so many Australians have been introduced to and now enjoy the benefits of digital media and we only want to make that relationship stronger.”

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