Porn companies feel online piracy's pinch - and don't like it

Alex Zaharov-Reutt
Monday, 14 January 2008 15:16

Opinion and Analysis

Some companies have tried posting short clips of their content to adult oriented video sharing sites, but aren’t sure how much is too much to give away.

It looks as though the traditional movie industry is going to have to push harder at delivering short and full length content down Internet connections to people that want it, and making their money not only from the sale of pay-per-view or pay-to-own movies, but also by offering that content free, paid for by advertising, be it product placement, contextual ads, actual short ad breaks or through other advertising means that generates revenue.

The adult industry is discovering that making money in the online world is even trickier than in the pre-Internet era.

But if any industry can break through and become profitable online in the face of online piracy and its global distribution, while giving users what they want, it’s the porn industry.

Look out for plenty of oohs and aahs from the traditional media world who like to watch what the adult industry gets up to and how the adult industry figures it out!