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Mitsubishi Laser TV at CES 2008 - set to stun us all?

Opinion and Analysis



One blogger from PC World (includes photos of front and side) that saw the Laser TV though the colours may be too brilliant for people to watch for long periods of time, but this just doesn’t sound right, especially given the fact most televisions allow users to adjust colour richness, brightness and contrast, giving them the ability to set the picture to whatever settings take their optical fancy.

According to an article from DealerScope, Mitsubishi’s Max Wasinger said that  “Nothing can reproduce the color intensity of the laser,” saying that Mitsubishi is highly skilled in the art of making lasers, and that there would be “more than one” model launched in the range.

The TV on display was a 65-inch model, capable of 1080p widescreen HDTV output and looks thin enough to be wallmountable. While prices weren’t announced, they are expected to cost more than current LCD TVs, and are expected to be available from high-end AV stores from September 2008, meaning it will likely be 2009 before consumers outside of the US are able to see models, let alone buy them.

In addition, as Laser TVs are set to be sold in high-end AV retail stores only, at least to start with, it’ll clearly be some time before they’re on sale in stores like WalMart.

Will Laser TV come down in price fast enough, and get wide enough global distribution, to become a real threat to LCD and plasma TVs?

After all, both plasma and LCD TV are today quite mature technologies which are rapidly coming down in price, and with every new generation increase their own specifications, capabilities and colour display capabilities.

Laser TV was due to arrive in stores by the end of 2007, but this clearly didn't happen, with an article from Fairfax, by Asher Moses, explaining what happened at Novalux/Arasor's end.

The switch to 3D video content may well be the ace up Laser TV’s sleeve, although there can be no doubt that LCD and plasma manufacturers are well aware of the growing amount of 3D video content already available and scheduled for release over the new few years.

So far, Laser TV’s impact on plasma and LCD TV makers has been little more than ‘phasers set to stun’, while competing technologies such as LCOS, SED and others have more-or-less fallen completely by the wayside.

The only other display technology to have made a splash at CES was OLED screens, with Sony launching an 11-inch, superthin OLED screen at prices that cost more than many competitors’ 42-inch plasma and LCD models.

Given the true launch date for Laser TV is late 2008, and at least 2009 for the rest of the world, plasma and LCD TV remain, at least for now, at the top of the televisual heap.

That said, Laser TV and its 3D capabilities is still quite a threat, seemingly much more so than LCOS or SED ever was, and could, with laser-like precision, still be the TV technology to outshine them all. We will see!

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