The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Another one from Gecko, quoted in the AI research paper: "For example, the 'Gecko' phone designed specifically for children promotes a 'Gecko Skin' with the lines :Bling's my thing and if it were up to me, no self-respecting gecko should ever wear the same thing twice! Gecko Skins are this season's hottest accessory…they make your Gecko's personality shine through! I just love this yummy Bubblegum one! As my idol Paris, would say, "That's hot!". And the price is hot too, only $19.95!
The AI research paper is based on Roy Morgan's Young Australians' survey (ie it was not commissioned by AI, so they could not skew the questions to get the result they wanted. The AI paper draws on this and numerous other referenced sources.
If AMTA wants to argue with the findings it should put some decent resources into trying to counter them effectively not response with a knee-jerk release that completely fails to address the key claims.
However, when it came to industry initiatives to allow users to control spending, it was on more solid ground.
Let's face it we all know, anything that can possibly interest children that they can pester their parents to buy is already being marketed to them like crazy. There is no reason why we should expect cellphones to be treated any differently.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
